Cold Blooded Footwear Launch
12
.
01
.
2017
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

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Cold Blooded Footwear Launch

Merging sport and culture, LA’s next generation of street soccer stars will battle to be crowned Tango League Champions while local artist Big Sleeps shows off his skills and local DJs spin live music.

 

Don't miss out on exclusive access to the Cold Blooded pack, one of a kind custom t-shirts, and appearances from adidas athletes.

 

Think you’re a creator? Prove it.

February 
02
, 
2018
 | 
8:00PM
 – 
11:00PM
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The Event

Join us for a night of sport, art and music. Feat

Talent + Guest Judges

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

EVENT INFORMATION

WHAT'S HAPPENING?

UEFA & Tango League tournament

adidas Cold Blooded boot trial

Photo Booth

FIFA Gaming

Food Trucks & Beer Garden

Live DJ

Niky's Retail

Big Sleeps live art

T-shirt Customization  

DIRECTIONS

Parking is available in the lot in front of the venue. Enter through the adidas branded gate off Humboldt St.

TANGO LEAGUE

Tango League is adidas Soccer's street soccer league. Players are gritty, creative, and full of swagger both on and off the pitch. They play anywhere a ball is placed in front of them. Individuals from all over the world can show that they are the best street soccer player in their city through Tango League events. Players climb their city's leaderboard to be named 'Tango MVP' which could send them to the Global final to compete against the best Tango Players in the world.

HIP HOP ARTISTS

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Schedule

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Cold Blooded Footwear Launch

Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.

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#HERETOCREATE

#TANGOLEAGUE

#COLDBLOODED


Merging sport and culture, LA’s next generation of street soccer stars will battle to be crowned Tango League Champions while local artist Big Sleeps shows off his skills and local DJs spin live music.

 

Don't miss out on exclusive access to the Cold Blooded pack, one of a kind custom t-shirts, and appearances from adidas athletes.

 

Think you’re a creator? Prove it.

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